Just Cut It

A platform encouraging mindful consumer choices by providing information on companies that support the illegal Israeli Occupation of Palestine.

منصة تشجع على اتخاذ قرارات استهلاكية مدروسة عن طريق توفير معلومات حول الشركات التي تدعم الاحتلال الإسرائيلي غير القانوني في فلسطين.

Our Mission

Every purchase is a choice. Just Cut It exists so that choice can be an informed one — giving you a fast way to check whether a company or product is linked to the Israeli occupation of Palestine before you buy, sourced from community-maintained, publicly available research.

كل عملية شراء هي خيار. توفر "جست كت إت" طريقة سريعة للتحقق مما إذا كانت الشركة أو المنتج مرتبطًا بالاحتلال الإسرائيلي لفلسطين قبل الشراء.

Palestine solidarity march, London

How It Works

1. Search a brand or product

Type a name into the search bar to look it up in our database.

2. See where it stands

Instantly view whether it supports the occupation, supports Palestine, or has no known position.

3. Make an informed choice

Decide with the facts in hand — and share what you find with others.

From the Blog

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Join the Movement

Every search is a small act of solidarity. Share Just Cut It with someone else who wants to shop with intention.

Follow @jcimovement